Jimplecute Tests Brookshire’s New Instacart Home Delivery Service

You have three items going on the stove andUntitled discover you are out of paprika. Chicken paprikash must have paprika, but you can’t leave everything to run to the store.

So, you whip out your smartphone. Touch the Brookshire’s “Instacart” app and paprika is on the way to your house. Brookshire Grocery Co. has introduced same-day home delivery through Instacart at the Jefferson Brookshire’s store. Customers can use the Instacart service to order and pay for an assortment of meat, produce, grocery, bakery, deli, household, health/beauty, baby, and pet items from Brookshire’s.

An Instacart personal shopper will visit the Jefferson store to fill the order and then deliver the groceries to the customer’s home during their scheduled delivery time frame.

The Jimplecute placed an order with Instacart.com for eight items at 3:30 p.m. Monday. Although we chose the option for a free two-week trial, our order received a $9.99 charge plus $4 for the driver. Our $29.99 order went to $44.07. Of course, we gave the driver another $5 because when you need paprika, you need paprika.

Brea delivered our order at 4:45, taking one hour, 15 minutes. Our frozen items were still frozen. Our dairy was still chilled and the bunch of kale the shopper selected was crisp and cool. A price check at Brookshire’s the next day showed the service fee was not the only thing Instacart had tacked on. The Instacart order was $4.96, or 19.8 percent higher, than if we had purchased the same items in the store ourselves.

We also noticed that specials, such as buy a second red bell pepper for one cent were not honored, although they were advertised on the Instacart menu. A service specialist at Instacart said the extra charge would have been refunded, but when he checked on Tuesday the special was on yellow bell peppers, not red bell peppers, and thus could not offer the refund.

One thing to be aware of is that Instacart will request access to your e-mail contact list to send them solicitations. The APP makes is challenging to opt-out. To place an order, customers can visit brookshires.com/grocerydelivery or download the “Instacart” mobile APP, available in the App Store or Google Play. Instacart requires a $10 minimum on all orders along with a delivery fee of $5.99 for purchases of $35 or more or $9.99 for orders under $35. A monthly or annual “Express Membership” can be purchased from Instacart and includes free delivery for all orders over $35.

Customers can check to see if their address is within the delivery area at instacart.com/locations. “We’ve had a few shoppers,” Katie Adams, grocery manager at the Jefferson Brookshire’s, said. “It’s a really good program in such a small community. It will certainly help out the elderly and others who do not have time to shop.”

BGC currently offers delivery through Instacart in 91 stores, with plans to expand the service to other locations as Instacart becomes available in those market areas. Our order did not count toward our Brookshire’s Loyalty Club points, but when we contacted Instacart, a helpful lady led us through the process of registering our Brookshire’s card with them. For more information, visit brookshires.com/grocery-delivery. To seek assistance or to report an issue with ordering through Instacart, customers may contact help@instacart.com or 1-888-246-7822.

Alcohol, tobacco, lottery tickets, gift cards and other select items are not available for delivery through Instacart.


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