By BOB PALMER,
Two events, today, recognize the 170th birthday of the Jefferson Jimplecute.
First, breakfast and donuts will be available at the Jimplecute office, 120 North Vale Street, from 9 a.m. to 11 a.m. this morning. “We hope readers will drop by, enjoy a cup of coffee, and tell us what they would like to see in the paper going forward,” Mica Wilhite, Jimplecute General Manager said.
Second, a Marion County Chamber of Commerce mixer is set for 4 p.m. – 6:30 p.m. “We will have drinks and light hors d’oeuvres available for a truly happy hour to celebrate the the Jimplecute’s anniversary and the end of our turnaround plan,” Wilhite explained.
The Jimplecute has recently undergone changes during an intense restructuring period that started a few months ago. “We are celebrating the results of some hard work and the steadfast support of our readers through this period.” The newspaper has implemented new sports pages, food pages, arts pages and the popular addition of the Bulldog Beacon to highlight Jefferson ISD academics and activities.
“We have recruited a first class freelance staff that has made our progress possible,” Wilhite said. “Professional photographer Wayne Grubbs, optometrist Dr. Shelia Langbartels, and Lone Star Conference Sportscaster of the Year Charlie Chitwood contribute all of the exciting sports coverage readers now enjoy each week. Leah Cooper coordinates the compelling book reviews from the Jefferson Carnegie Library that are encouraging all of us to read more, and most recently, Seth Buchner, pastor of Heritage Baptist Church here in Jefferson, contributes our weekly devotionals. Penny Swift, Patrice Morales and Ena Radenkovic are freelance copy editors. And most importantly, Joe Caprano, a graduate of Texas State University with a degree in visual communication really makes the words and pictures on all of our pages come alive.
Without this much talent funneled into the paper each week, we would not have the “Jimp” we are enjoying today.” “We also began printing on a new press with
wider paper last week,” Wilhite noted. “We feel the print quality has greatly improved and the wider paper gives the Jimplecute the classic look and feel that reflects Jefferson.”
Since the Jimplecute continues to serve as the newspaper of record for Jefferson and Marion County, the paper continues to staff meetings of the city council, commissioner’s court and school board. Readers, however, will find more of these stories on Page 9 which has a local government focus.
“We welcome story ideas and suggestions,” Wilhite said. “We want to focus the front page on people and significant events in Marion County.” “We picked today (Thursday) for our open house celebration because it falls during National Newspaper Week,” Wilhite said. This is the 78th annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers.
The Jimplecute has one of the most unique names for a newspaper in the world. The origin of the paper’s unusual name is almost certainly an acronym Ward Taylor created
from the motto “Join Industry, Manufacturing, Planting, Labor, Energy, Capital (in) Unity
Founded in 1848 by Taylor, “the Jimp” as it is called locally, is the fifth-oldest newspaper in the state. It is currently owned and published by Strube-Palmer Media LLC.
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