Choosing a Reputable Florist

Roses are red, violets are blue… Love is in the air with Valentine’s Day right around the corner. According to the National Retail Federation, nearly $2 billion was spent on flowers on Valentine’s Day 2016. If you’re one of millions who plan on looking for the perfect bouquet for a loved one this Valentine’s Day, BBB provides a few tips to help keep you from getting cheated.

“In addition to a night on the town and jewelry, flowers top the list when it comes to Valentine’s Day gifts”, said Mechele Agbayani Mills, President and CEO of BBB serving Central East Texas. “Just as with any other purchase, however, it’s important to research the company and read the fine print first.”


BBB reminds consumers not to become lovestruck by a deal which sounds too good to be true and offers the following advice:


The early bird catches the worm. BBB advises consumers to start making their preparations as soon as possible. Florists will accept orders throughout the day on Valentine’s Day, but your selection and delivery options might be limited the longer you wait.


Do your homework. In addition to knowing which flowers the recipient prefers, it’s important to research the florist by going to Check out the company’s history of doing business as well as the overall customer experience by looking at the customer reviews on the BBB profile.


Know what you’re buying. Be sure to get a true picture of what you or your recipient will be getting. Almost all florists have a substitution policy. Make sure you are comfortable with what the florist will do when a particular flower or arrangement is unavailable.

Look for hidden costs…

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